Montage Resort

…my senses. I know, you were thinking ‘Texas’. Well, if they do live in Texas, then it’s a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until ’something’ wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even the taste of burnt pizza. Yup, all of these sensory experiences can bring any memory rushing back to the front of your mind.

So, what does this have to do with branding?

Have you ever smelled french fries and said, “Oh, I could go for McDonald’s”.

Nokia, the leader in cell phone manufacturing design their phones to touch at least 4 of the 5 senses, and touch some more than others. The design of the phone is perfectly shaped to the contour of the users hand (touch). The interface is designed to be exactly the same in any language, to the point that a Japanese user change his settings to English and know exactly where everything is (sight and touch). Their ringtone is unique and a branded Nokia sound (also used on their web site), so that it is easily recognized worldwide (sound). Their packaging has a branded scent that is emitted into the users brain the moment it is opened (smell). And, I wouldn’t put it past them to find something taste-worthy to tie into their brand.

Again, what does this have to do with branding? EVERYTHING!

Branding for the senses takes your brand to another level of memorability. Did you know that the Disney Parks purposely spray the scent of cotton candy in areas where there isn’t any? This drives traffic to other areas of the Parks where there is cotton candy! Did you know that the ‘new car smell’ is a manufactured scent? It’s deliberately added because people love it. It is the finishing touch, the icing on the cake, that makes the decision to buy final.

Some stores have a branded scent, or a branded sound when you walk in the door. You don’t realize it, but when you hear that sound or smell that smell you will automatically think of that store. Certain hotels hand you warm chocolate chip cookie when you check-in - this is to wake the memories of home, which is how they want to remembered!

So, what does your brand smell like?

tandembranding is a nation-wide branding firm, and we work with marketing directors to make their company famous. We specialize in industries that cater to the customer experience.

For more articles on how branding can make you famous, please visit tandembranding.com

Mark Campanale, Brand Expert
tandembranding
tandembranding.com

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As you leave the Twin Cities area and drive northwest on Interstate 94 about 2 hours you come to the beautiful west-central Minnesota town of Alexandria. Along with the statue of “Big Ole” the Viking in the downtown area to greet residents and visitors there are also many wonderful lakes around the area. There are seven golf courses in and around the Alexandria area. You’re sure to find a golf course that’s a perfect fit for your group to enjoy!

Tags: Alexandria, golf, golf resort, golf vacation, Minnesoat golf, Minnesota, PGA Tour, Ryder Cup, Tom LehmanAlexandria, golf, golf resort, golf vacation, Minnesoat golf, Minnesota, PGA Tour, Ryder Cup, Tom Lehman

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One point of confusion for some CCNA and CCNP candidates is the difference between configuring a static default route and using the Cisco routing command ip default-network.

At first glance, they appear to do the same thing. Both configure a destination to which packets should be routed if there is no more specific route in the routing table.

The major difference between these two options is that configuring a static default route only defines a default route for the router you’re configuring it on, while ip default-network will propagate the route via its routing protocol.

Let’s examine the routing tables of a hub-and-spoke network using the ip default-network command. R1 is the hub and R2 and R3 are the spokes. They are directly connected via the network 172.12.123.0 /24, and each has a loopback with a 32-bit mask that are numbered according to the router number (1.1.1.1, etc.) RIP is running on all three routers and the loopbacks are advertised.

R1 has another serial interface with the IP address 10.1.1.1 /24, and this network has been flagged as a default network with the command ip default-network 10.0.0.0 . It is not being advertised by RIP.

The routing protocol will then advertise this route. With RIP, the default network is advertised as 0.0.0.0 . (With IGRP, it appears as the network number, but is marked as an IGRP External route. ) This route has been designated a candidate default route on R1, as we see with the asterisk next to the 10.0.0.0 /24 network (code table removed for brevity):

R1#show ip route

Gateway of last resort is not set

1.0.0.0/32 is subnetted, 1 subnets
C 1.1.1.1 is directly connected, Loopback0
R 2.0.0.0/8 [120/1] via 172.12.123.2, 00:00:11, Serial0
R 3.0.0.0/8 [120/1] via 172.12.123.3, 00:00:11, Serial0
172.12.0.0/16 is variably subnetted, 2 subnets, 2 masks
C 172.12.21.0/30 is directly connected, BRI0
C 172.12.123.0/24 is directly connected, Serial0
* 10.0.0.0/24 is subnetted, 1 subnets
C 10.1.1.0 is directly connected, Serial1

On R2 and R3, a default RIP route is now seen (code tables again deleted):

R2#show ip route
Gateway of last resort is 172.12.123.1 to network 0.0.0.0

R 1.0.0.0/8 [120/1] via 172.12.123.1, 00:00:00, Serial0.213
2.0.0.0/32 is subnetted, 1 subnets
C 2.2.2.2 is directly connected, Loopback0
R 3.0.0.0/8 [120/2] via 172.12.123.1, 00:00:00, Serial0.213
172.12.0.0/16 is variably subnetted, 2 subnets, 2 masks
C 172.12.21.0/30 is directly connected, BRI0
C 172.12.123.0/24 is directly connected, Serial0.213
R* 0.0.0.0/0 [120/1] via 172.12.123.1, 00:00:00, Serial0.213

R3#show ip route
Gateway of last resort is 172.12.123.1 to network 0.0.0.0

R 1.0.0.0/8 [120/1] via 172.12.123.1, 00:00:27, Serial0.31
R 2.0.0.0/8 [120/2] via 172.12.123.1, 00:00:28, Serial0.31
3.0.0.0/32 is subnetted, 1 subnets
C 3.3.3.3 is directly connected, Loopback0
172.12.0.0/24 is subnetted, 1 subnets
C 172.12.123.0 is directly connected, Serial0.31
R* 0.0.0.0/0 [120/1] via 172.12.123.1, 00:00:28, Serial0.31

And the default route works, since we can ping 10.1.1.1 from both R2 and R3. Since they have no other match in their routing tables, they use the default route.

R2#ping 10.1.1.1

Type escape sequence to abort.
Sending 5, 100-byte ICMP Echos to 10.1.1.1, timeout is 2 seconds:
!!!!!
Success rate is 100 percent (5/5), round-trip min/avg/max = 68/68/68 ms

R3#ping 10.1.1.1

Type escape sequence to abort.
Sending 5, 100-byte ICMP Echos to 10.1.1.1, timeout is 2 seconds:
!!!!!
Success rate is 100 percent (5/5), round-trip min/avg/max = 68/68/68 ms

When deciding whether to use a default static route or a default network, keep in mind that if you want the routing protocol to propagate the default route, the ip default-network command will do that for you. But if you want only the local router to have the default route, a static IP route is the way to go.

Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage, home of free CCNA and CCNP tutorials, The Ultimate CCNA Study Package, and Ultimate CCNP Study Packages.
For a FREE copy of his latest e-books, “How To Pass The CCNA” and “How To Pass The CCNP”, visit the website and download your free copies. You can also get FREE CCNA and CCNP exam questions every day! Pass the CCNA exam with The Bryant Advantage!

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